Customer focus: the organization is dependent on its customers. Therefore, the organization should understand the current and future needs of customers, meet customers and strive to exceed customer expectations. Leadership: the leader establishes the unity of purpose and direction of the organization. They should create and maintain an internal environment in which employees can participate fully in achieving organizational goals. Full participation: people at all levels are the foundation of the organization. Only their full participation can benefit the organization from their talents. Process approach: manage related activities and resources as processes to achieve desired results more efficiently. Systematic approach to management: identifying, understanding, and managing the interrelated processes of systems that contribute to the efficiency and effectiveness of organizations in achieving their objectives. Continuous improvement: continuous improvement of the organization's overall performance should be an eternal goal of the organization. Fact-based decision making: effective decision making is based on data and information analysis. Mutually beneficial supplier relationships: an organization and its suppliers are interdependent and mutually beneficial relationships enhance the ability of both parties to create value.